FB is not cool enough Z generation loves Snapchat, Instagram

FB is not cool enough Z generation loves Snapchat, Instagram

This group of teenagers knows clearly why they like or hate social media.  The Z generation has never experienced a world without internet, smart machines and social media. For those who want to launch new products or services to attract them, these online generations have a wonderful appeal, making people think about it.  Exploring.  (web photos)

Teenagers love to use Snapchat to chat with friends and use WhatsApp for group chats or to receive messages from parents.  Most of them have Facebook accounts, but they have never been used.  (Reuters)

 This group of teenagers knows clearly why they like or hate social media.  The Z generation has never experienced a world without internet, smart machines and social media. For those who want to launch new products or services to attract them, these online generations have a wonderful appeal, making people think about it.  Exploring.

 The so-called Z generation, usually refers to the ethnic group now 8 to 22 years old; they almost do not watch TV, use the communication software WhatsApp to communicate with their parents, sometimes take "hidden" (meaning people) for work or interview opportunities  The practice of disappearing without a reason, and the “likes of praise” on social media such as Snapchat, Instagram (IG) and YouTube are rushing to attract and capture their attention.  Even if Facebook makes all the stops and wants to win back to the hearts of the Z generation, some people just don't like to use Facebook.

 A group of 17-year-olds interviewed by CNBC said that Generation Z has paid a lot of attention to personal privacy in social media, but when they see advertisements on the App, they may not be able to accurately determine what they are seeing.  Tan Jia majored in math, economics and history in high school. The most commonly used community apps are Snapchat, Instagram and Twitter.  She doesn't make her position public, and only adds people she knows to be friends or fans.  She told CNBC, "If I take pictures near my home, I won't mark the location of the photos or related information. I know that others are watching what posts I posted."

 Amy, who majored in mathematics, French, and politics, also made his IG undisclosed (although he rarely published it).  He said, "When I started using social media, my parents were so ruthless that I must be made public; now I am used to doing this." Amy Ou explained to CNBC, "I mean  It's not that I'm used to being natural, but the feeling is naturally developed into this. Basically, I don't care much about it."

 On the other hand, Amy Ou has some doubts about the so-called "recognition" mechanism of social media.  He said, "I don't want to post a photo so that others will have a (negative) reaction when they see it, even if they don't have any response or other expressions. I don't want others to feel "God, this guy just  What is it?", or have any similar ideas."

 IG is also working on the issues arising from such "recognition" mechanisms, and announced in July that it will expand the trial of hidden clicks and video views, covering Australia, Brazil, Canada, Ireland, Italy, Japan.  And New Zealand.  Mosley, head of IG, said that the practice of hiding the number of praises is to transform the social network into a "less high-pressure environment."

 Tan Jia said, "Most of us have Facebook accounts, but almost never used them. Facebook is not suitable for us." Even so, they all know that IG and WhatsApp are Facebook services.  Tan Jia added, "I feel a little sad that Facebook's dynamics are exactly the same as IG and Snapchat. They just copy their existing content." Amyo said, "Facebook is not cool enough.  Our generation is very important to the brand, and is very keen on the brand. Like the flock, we will only gather for anything that looks cool and cool. Facebook can't go back."